Look development, training, consultancy
Look development
9to3animation specializes in imagination based 2D and 3D visualizations. We create non-photorealistic designs for film and animation studios, advertising and branding agencies, architects, and real estate managers. Based on your wishes we develop a unique look to enhance your project, brand or film. Either in a singular image to showcase a product or concept, or by developing a complete style to add long-lasting characteristics to your visuals and animation films.
Imagination Based Rendering
Our design approach is rooted in the characteristics of every artwork, using special brush strokes, crosshatched shadows, or shiny surfaces. Existing rendering software had its limits to express this vividness consistently. Therefore we developed Imagination Based Rendering (IBR) in response to Physically Based Rendering (PBR).
Also we are the early adopter of the stylized rendering plugin for Pixar’s RenderMan software. We assisted with the development of the RenderMan toolset for 3D animation applications like Maya, Katana, and Houdini. The plugin is available since March 2021 and offers a range of instruments to create your own IBR style.
Consultancy
As frontrunner in Imagination Based Rendering we established 9to3animation as an innovative studio, mixing 2D and 3D storytelling. We work with directors, project teams and animation studios within an international context. In different project phases we offer consultancy and interim management to develop and implement imagination based styling in your way of working. This varies from developing a Proof of Concept to a long-term cooperation to embed IBR in your organization or project team.
Training & Tutorials
To master the RenderMan Stylized Looks plugin, we offer a range of tutorials and training programs. Our free tutorials are available on our YouTube channel, perfect for getting started and exploring the possibilities. For those ready to dive deeper, our in-depth training programs for schools and studios include an Introduction Course, Expert Training, and Tailored Program. Looking for something more personal? Our Mentoring sessions, available for groups and one-on-one, help you sharpen your skills, define your style, and boost your portfolio. Find below the training that fits your goals and start creating your own stylized worlds.
Schools
Bring stylized rendering into your curriculum with RenderMan Stylized Looks. Students learn to experiment, develop their artistic voice, and bridge the gap between 2D art and 3D storytelling, all through hands-on, creative training.