We specialize in Imagination Based Rendering in response to Physically Based Rendering (PBR). Our design approach is rooted in the characteristics of every artwork using unique brush strokes, crosshatched shadows, or fluffy volumes. Existing rendering software had its limits to express this vividness consistently. Therefore 9to3animation is the early adopter of a stylized rendering plug-in for Pixar’s RenderMan software, developed by Lollipop Shaders. In close collaboration with Christos Obretenov from Lollipop Shaders, 9to3animation assisted with the development of the RenderMan toolset for 3D animation applications like Maya, Katana, and Houdini. The plugin is available since May 2021 and offers a range of instruments to create your own Imagination Based Rendering style.